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[OCT 2023]
Hey fellow business owner 👋
Abi here from Baffled to Bossing It! You've come across my first ever Midweek Momentum blog post. If you’re a business owner looking for a marketing cheerleader - you’ve hit the jackpot! I am here to give you a little midweek boost to help you level up your online presence.
Let’s get straight into it…
💡 Content Idea of the Week
The spookiest fact about your industry
This is a great way to share something unique about your industry while also getting into the Halloween spirit! Google is your best friend here! It’s time to find a spooky story or myth about your industry… If you’re in the fashion world, find a spooky fashion trend to comment on. If you’re in the food industry, what is the spookiest food in the world, or the most haunted restaurant? There’s going to be lots of halloween content out there - perhaps you can share something your audience might not have seen or heard before?
⚡️ Trend of the Week
Friends - who hasn't seen it? It's timeless and this recent trend proves this. People are playing an iconic "Oh My God" clip from Season 8 Episode 2 of Friends on their laptops. Right when the characters talk, they reveal an item/product.
Will you be trying this trend?
💡 Marketing Spotlight
UGC. User-generated content is any type of content that is created by users of a product or service, rather than by the company itself. It can be such a valuable tool for businesses to built trust and credibility. Find a UGC content creator with hashtags like #hampshireugccreator or #ukugccreator - or find a local influencer who might be keen to create some videos for you! Email me at abi@baffledtobossingit.com if you’d like some more advice about contacting and finding UGC creators.
😇 Someone who is SMASHING it
I love shouting out businesses (big and small) who are doing well with their marketing. Today is all about Grace Beverley’s side hustle, The Productivity Method. Grace has a huge personal brand, but she has done some amazing things to launch her new productivity planner this week!
Here’s some things I loved:
Her stories have been packed with UGC! Every time someone tags her account, she re-shares so that her audience can see all the different ways people are using her planners.
A chatty reel. Grace recently posted a simple, low-fi reel with her chatting through her planner. The video is quick and snappy and it gets her message across so well in a short space of time! Here’s the video: https://www.instagram.com/p/Cyv_FLBoKxz/
Thanks for being here you fabulous human. Keep smashing it!
[OCT 2023]
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