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MIDWEEK

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Brought to you by Abi Errey from Baffled to Bossing It! 

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When did you last optimise your Instagram Profile?

[NOV 2023]


Hey fellow business owner 👋


I'm Abi from Baffled to Bossing It. Every week I send out a weekly marketing boost to my lovely newsletter subscribers of small business owners. Click HERE if you want to get it on the goodness. Here's one from the archive for you!


💡 Content Idea of the Week


Black Friday or Small Business Saturday!

Whether you are doing some deals or not for your business, Black Friday or Small Business Saturday is HUGE for shopping! If you are doing deals, here's some wording tips:

1. Get ready to girl math with our upcoming deals... it's basically free! 

2. I shouldn't be giving you this offer it's so good. 

3. We sold out last time - so be quick! 


Good luck - this can be a stressful time for business owners!

YOU GOT THIS! 


⚡️ Trend of the Week


The Rumpelstiltskin sliding chair meme

The Rumpelstiltskin sliding chair meme

This is a funny one! If you are familiar with the Shrek films I'm sure you'll recognise this pretty quickly. You can turn this into a funny or relatable post using some insider joke about your industry. It starts with the two characters talking and then Rumpelstiltskin sliding in between them half way through their conversation. 


To find this trend, search "For Whom the Bell Tolls - With Vocals Removed" into TikTok and browse the videos under.

Will you be trying this trend?


📢 Marketing Spotlight


When did you last update your Insta profile and bio?


This will make you easier to find when people are searching for relevant subjects. Add emojis to catch peoples eye, add a nice and friendly profile picture if you are the face of your brand, add your specialities and a description on what you offer/ provide so people know what you do. Also, don't forget that all important call to action!


😇 Someone who is SMASHING it

Pinterest expert

I love shouting out businesses (big and small) who are doing well with their marketing. This week we have chosen @rachelemmawaring

I love how she has chosen such bright colours to brand herself with. This creates a very recognisable identity across her social media accounts. Her profile is a perfect example of how useful optimising your bio can be in order to attract followers and clients. 

Want to see?


[NOV 2023]


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